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…And yet this Web site is called

When I first got the idea for an online Appalachian Trail magazine I

thought about keeping it simple and naming it Trail Mix.

Why? Because it was a mix of trail stories. And who doesn’t love

trail mix?!

My buddy and Web-mentor Kenny disagreed.

“Go for something unique,” he said. “When you’re naming a Web site

you don’t want something easy to remember, you want something hard to


Though that doesn’t really make sense, that kind of makes sense.

Think about it.

Google isn’t named isn’t named

Yahoo isn’t named
So I went with Traveling Sasquatch because once I thought it, I

couldn’t forget it.

We don’t officially kick off until the Dahlonega Trailfest the weekend of March 16-18. But the site unofficially went live on a Monday afternoon last¬† month.

I got a call on Tuesday.

“Hello,” said a young sounding voice on the other end of my cell phone.

“Hello,” I said.

“Is this Traveling Sasquatch?”

For a moment I wasn’t sure what to say.

Was this Traveling Sasquatch? Well yeah, I suppose it was. Even

though it was just me standing in my kitchen eating a grapefruit.

BUt were we already catching on? And were we an actual “we?” Even

though, again, it was me eating a grapefruit.

“Yes!” I said. Then I tried a little harder to sound like a seasoned small business

owner. “Um, yes. Yes it is.”

“Cool!” said the voice.¬† I was glad the voice was as excited as I was.

“So,” he said, “have you really seen any sasquatch?”

“Huh?” I said.

“Have you seen him?”

“Seen who?”

“The Sasquatch.”

“The Sasquatch?”



“Oh,” said the voice. The voice sounded disappointed. Because the

voice was 11. And a big sasquatch fan.

He also thought we were a Bigfoot detective agency. And now that I think about it, that would have been pretty awesome.

But no, I had to explain to the poor guy that the sasquatch was just a mascot or sorts.

We don’t track him.

Not that I have anything against bigfoot and his yeti friends.

He’s one of my favorite semi-mythical creatures. Up there with El

Chupacabre and the Loch Ness Monster and the narwhal.

But it’s just that this site, despite the name, doesn’t specialize in

bigfoot matters.

Unless, that is, bigfoot’s spotted on the Appalachian Trail. Then, oh yes.

We will definitely have a story.

And it won’t be easy to remember.

It will be hard to forget.

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